Digital Diplomacy and Content Production

Create platform-appropriate educational content without changing the underlying factual claim.

Use ethical engagement practices and avoid deceptive amplification.

Apply accessibility standards to video, graphics and written posts.

Moderate comments and hostile interaction using a clear escalation matrix.

Document AI assistance and prohibit synthetic material from being presented as documentary evidence.

Bring one draft post or video idea on an approved topic.

Review the Academy Digital Principles and Privacy rules.

Identify the accessibility features available on the platform you use most often.

Format changes; evidence does not A 60-second video and a ten-page briefing can express the same verified proposition at different levels of detail. The shorter format does not create permission to remove a qualification that changes meaning. If a claim is disputed, the short version must still indicate dispute. If a number is attributed, the short version must still name the source or visibly link to it. Compression is a writing skill, not an exemption from accuracy.

Approved digital formats Format Best use Risk to manage 60-second video One claim, one source, one misconception, one human explanation. Overcompression; performative anger; captions omitted. Carousel / slide sequence Timeline, definitions, “claim vs evidence,” source walk-through. Too much text; unsourced final slide; visual claims without context. Format Best use Risk to manage Infographic Small number of stable statistics or a process diagram. Misleading scale, denominator omission, stale numbers. Long post / article Nuanced history, competing interpretations, source explanations. Source dumping, unclear central proposition. Source thread Walking audience from claim to primary documents and corroboration. Linking to inaccessible or outdated material; confusing quote and interpretation. Live Q&A Relationship building and real-time clarification. Speculation under pressure; privacy/safety; unmoderated abuse.

Ethical engagement rules

Use real personal accounts or clearly identified organizational accounts. No sockpuppets or fake grassroots personas.

Do not purchase fake followers, comments, testimonials or engagement.

Do not organize activity designed to conceal ReJEWenate’s role or manufacture the appearance of independent spontaneous support.

Do not dox critics or publish private messages, addresses, phone numbers, family details or employer information to mobilize pressure.

Do not post graphic material merely because shock increases reach.

Do not use deceptive thumbnails, fabricated quotations or AI-generated evidence.

Disclose AI assistance internally in the production workflow. Every factual output remains the responsibility of a human reviewer. 4. The content-production workflow 1. Define the objective: educate, correct, invite dialogue, brief partners or respond to a verified incident. 2. Write the exact factual claim and its certainty label. 3. Attach the source packet before drafting creative copy. 4. Classify risk: evergreen/routine, emerging, high-risk or safety issue. 5. Choose the platform and audience; adapt vocabulary, not facts. 6. Draft headline, body, source line and visual plan. 7. Run accessibility checks: captions, alt text, contrast, readable type, descriptive links and plain-language summary where useful. 8. Complete editorial/safety review according to the approval lane. 9. Publish, monitor substantive responses and correct material errors visibly. 10. Archive the final product, source packet, approval and any correction. 5. Accessibility is part of credibility A sourced graphic that cannot be read on a phone or by a screen-reader user fails part of the public-diplomacy mission. Use sufficient contrast, large readable type, captions on spoken video, alt text for informational images, and avoid conveying essential meaning only through color. Explain acronyms on first use. When a chart matters, include the data source and a sentence stating the takeaway. 6. Comment moderation matrix Comment type Default response Sincere question Answer or link to an approved explainer; invite follow-up. Routine misinformation Correct once with an approved source; do not humiliate the commenter. Harsh political criticism Engage only if educational value exists; do not label antisemitic without evidence. Repeated trolling Do not feed. Mute/block/moderate according to platform and Academy policy. Comment type Default response Slur / hate speech Moderate/report as appropriate; preserve evidence if relevant; no retaliatory abuse. Threat / doxxing Preserve evidence, stop public escalation, notify safety lead and use platform/lawful authority channels as appropriate. 7. 60-second video script template Time Content 0–8 sec Hook that states the real question without sensationalizing. 8–20 sec Narrow claim: what can be responsibly established. 20–42 sec One or two facts with visible/linked source attribution. 42–52 sec Human meaning or clarification of a common misconception. 52–60 sec Respectful close and source/follow-up invitation. Model script Example: “Is every criticism of Israel antisemitic? No. ReJEWenate does not use that standard. Criticism of a government, military operation or settlement policy can be political criticism. Antisemitism enters when Jews are collectively blamed, classic conspiracy tropes are used, or Jewish people are targeted as Jews. Different frameworks draw some boundaries differently, so context matters. Our source sheet compares IHRA, the Jerusalem Declaration and Nexus. Read the definitions, then judge the actual words and context.” 120-Minute Instructor-Led Session 0–10 Retrieval Week 8 message triangle and bridging questions. 10–25 Platform fit Compare same claim in video, carousel and long post. 25–50 Workflow From objective and source packet to review/archive. 50–65 Accessibility Audit sample content for captions, alt text, contrast and readable layout. 65–75 Break No required content. 75–100 Production lab Write one 60-second script and one 5-slide visual explainer. 100–115 Moderation drill Classify comments and choose engagement, correction, moderation or escalation. 115–120 Exit question Name one digital practice that could increase reach while destroying credibility.

Can shortening a message remove a material qualification simply because the platform has a time limit?

Why are fake grassroots personas prohibited?

What is clickbait distortion?

Name three accessibility requirements for digital content.

Can an AI-generated image illustrate an actual breaking event as though it were a photograph?

What should happen before drafting a high-risk digital claim?

How should an ambassador respond to routine misinformation in comments?

What is the default response to a doxxing threat?

No. Shortening may reduce detail but may not materially change the truth or certainty of the claim.

They deceive audiences about identity and independence and violate Academy transparency standards.

A headline/thumbnail materially exaggerates or distorts the evidence to gain attention.

Examples: captions, alt text, readable type, sufficient contrast, descriptive links, not relying on color alone.

No. Synthetic imagery must never be presented as documentary evidence.

Define the exact claim, attach sources, classify risk and use the required approval lane.

Correct once with an approved source if engagement is useful; avoid humiliation and endless argument.

Preserve evidence, disengage publicly, notify the safety lead and use platform/lawful channels as appropriate.

Create one source-traceable short-form product.

Explain why deceptive amplification is prohibited even when the cause is worthy.

Apply accessibility checks before publication.

Choose correctly among reply, correction, ignore, moderate and safety escalation.

Optimizing for virality before accuracy.

Using “everyone is saying” as sourcing.

Treating AI output as a factual source.

Engaging threats in public to display toughness.

ReJEWenate Manual v1.0: Digital Principles, AI and Synthetic Media, Privacy/Harassment and Public Speaking Standards.

Reuters Journalistic Standards. handbook.reuters.com/

Platform-specific accessibility and content policies must be checked before each cohort because they change over time.